Cookie Policy of bitvoodoo ag
This website uses cookies and similar technologies (collectively "tools") provided either by us or by third parties.
A cookie is a small text file that is stored on your device. Comparable technologies are in particular web storage (local / session storage), fingerprints, tags or pixels. Most browsers are set by default to accept cookies and similar technologies. However, you can usually adjust your browser settings so that these tools are rejected or only stored with your prior consent. If you refuse these tools, you may not be able to use all of our services without problems.
You can object to the usage of certain tools at any time. To do so, you can simply write us at dataprivacy@bitvoodoo.ch. Alternatively, you can assert your objection for certain tools directly with the provider.
If personal data is transferred to third countries, we refer you to our privacy policy, also with regard to the risks this may entail.
In the following, the tools we use are listed, whereby we inform you in particular about the providers of the tools, the storage period of the tools and the transfer of data to third parties.
1 Essential Tools
We use certain tools to enable the basic functions of our website ("Essential tools"). Without these tools, we could not provide our service. These tools include cookies as listed below.
2 Non-essential Tools
We furthermore use other tools, especially those for marketing purposes, and to collect statistics and analyse general usage behaviour based on access data.
2.1 Google Maps
Our website uses Google Maps, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google Maps"). Google Maps establishes a connection to Google servers in order to read the user's IP address for marketing and tracking purposes.
To know more about Google's cookie usage, refer to Google’s privacy policy here.
2.2 Hubspot
Our website uses Hubspot, a service provided by Hubspot Ireland Limited, 2nd Floor, 30 North Wall Quay, Dublin 1, Ireland ("Hubspot"). Hubspot sets cookies when a user visits our website for tracking purposes, in order to understand how they use it so that we may build and maintain our service through user feedback.
This tool uses the following cookies:
- “__hstc” (6 months): This cookie is used for tracking.
- “hubspotutk” (6 months): This cookie is used to track the identity of the user. It is passed to HubSpot when a form is submitted and is used when contacts are deduplicated.
- “__hssc” (30 minutes): This cookie keeps track of sessions. It is used to determine whether HubSpot should increment the session number and timestamps in the __hstc cookie.
- “__hssrc” (Session): Whenever HubSpot changes the session cookie, this cookie is also set to determine if the user has restarted their browser.
- „_hs_initial_opt_in“ (7 days): This cookie is used to prevent the banner from always being displayed when visitors are browsing in strict mode
- „_hs_opt_out“ (6 months): This cookie is used by the opt-in privacy policy to remember that the visitor will not be asked to accept cookies again
- „__cf_bm“ (30 minutes): This cookie is used by Hubspot's CDN provider to distinguish between humans and bots. This is used to generate valid reports about the usage of the website.
- „__cfruid“ (Session): Set by Hubspot's CDN provider to identify trusted web traffic.
To know more about Hubspot's cookie usage, consult its privacy policy here.
2.3 Hotjar
Our website uses Hotjar, a service provided by Hotjar Ltd, Elia Zammit Street 3, St. Julians STJ 1000, Malta ("Hotjar"). Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback.
This tool uses the following cookies:
- “_hjSessionUser_#” (1 year): Hotjar cookie that is set when a user first views a page with the Hotjar script. It is used to store the Hotjar user ID that is unique to that page in the browser. This ensures that behavior is associated with the same user ID on subsequent visits to the same website.
- “_hjFirstSeen” (30 minutes): The cookie is set to allow Hotjar to track the start of the user journey for a total session count.
- “_hjSession_#” (30 minutes): A cookie that contains the current session data. This ensures that following requests within the session window are associated with the same Hotjar session.
- “_hjIncludeInSessionSample_#” (30 minutes): Determines whether a user is included in the data sample defined by your site's daily session limit.
- „_hfAbsoluteSessionInProgress“ (30 minutes): The cookie is set to allow Hotjar to track the start of the user journey for a total session count.
To know more about Hotjar's cookie usage, consult its privacy policy here.
2.4 Google Tag Manager
Our website uses Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google Tag Manager"). The Tag Manager is used by us to manage the tools and external services that we use on our website and allows the use of so-called tags. A tag is a code element that is stored in the source code of the website in order to control, for example, which page or service elements and tools are activated and loaded in which order. In some cases, the data is processed on a Google server in the USA.
To know more about Google's cookie usage, consult its privacy policy here.
2.5 Google AdSense
Our website uses Google AdSense, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("AdSense"). AdSense sends a cookie to the user's browser after any impression, click, or other activity that results in a call to Google's servers. If the browser accepts the cookie, the cookie is stored on the browser. Most commonly, AdSense sends a cookie to the browser when a user visits a page that shows Google ads. Pages with Google ads include ad tags that instruct browsers to request ad content from Google's servers. When the server delivers the ad content, it also sends a cookie. But a page doesn’t have to show Google ads for this to happen; it just needs to include ad tags, which might load a click tracker or impression pixel instead.
This tool uses the following cookies:
- "_gcl_au" (3 months): Used for experiments on the effectiveness of advertising on various websites that use their services. This is the cookie for the "conversion linking" feature: information about clicks on ads is stored in a separate cookie so that conversions can be tracked outside the landing page.
To know more about Google's cookie usage, consult its privacy policy here.
2.6 LinkedIn Insight Tag
Our website uses LinkedIn Insight Tag, a service provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn Insight Tag"). LinkedIn Insight Tag is a piece of JavaScript code that we add to our website in order for us to be able to report on our ad campaigns and understand visitor usage of our website. With it we track conversions, retarget website visitors and view demographic information on LinkedIn members who visit our website. It works by setting cookies on visitors' web browsers when our website are visited, allowing us to determine to which users ads are displayed to, in order to improve marketing campaign results and to better report the effectiveness of the used ads.
This tool uses the following cookies:
- "li_gc" (6 months): This cookie is used to store guests' consent to the use of non-mandatory cookies
- "li_mc" (6 months): This cookie is used as a temporary cache to avoid database queries for a member's consent to use non-mandatory cookies. It is also used to have consent information available on the customer site to enforce consent on the customer site.
- “li_at“ (1 year): This cookie is used to authenticate members and API clients.
- “li_sugr“ (90 days): This cookie is used to determine probabilistic matches of a user's identity outside of designated countries.
- “li_theme“ (6 months): This cookie remembers the user's display/motif settings.
- “li_theme_set“ (6 months): This cookie remembers which users have updated their display/motif settings.
- “lidc“ (24 hours): This cookie provides for the selection of the data center.
- “timezone“ (14 days): This cookie is used to determine the user's time zone.
- “bcookie“ (1 year): This cookie is a browser identifier. This uniquely identifies devices that access LinkedIn in order to detect misuse of the platform.
- “bscookie“ (1 year): This cookie remembers that a logged-in user has been verified with two-factor authentication and has previously logged in
- “g_state“ (180 days): This cookie stores the timestamp so that the waiting time is respected and there is no count for Google's One Tap prompt.
- “UserMatchHistory“ (30 days): This cookie is used to synchronize the IDs of LinkedIn Ads.
- “AnalyticsSyncHistory“ (30 days): This cookie is used to store when a synchronization with the "lms_analytics cookie" has taken place.
- “JESSIONID“ (Session): This cookie is used to protect against CSRF (Cross Site Request Forgery) and to validate URL signatures.
To know more about LinkedIn's cookie usage, consult its privacy policy here.
2.7 Google Analytics 4
Our website uses the web analytics service Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google Analytics 4"). If you have not consented to the use of the analytics tools, your data will not be collected as part of Google Analytics 4.
Google Analytics 4 uses JavaScript and pixels to read information on your terminal device and cookies to store information on your terminal device. This is used to analyse your usage behaviour and to improve our website. The access data is compiled by Google on our behalf into pseudonymous usage profiles and transferred to a Google server in the USA. We will process the information obtained in order to evaluate your use of the website and to compile reports on website activities.
The data collected as part of the usage analysis of Google Analytics 4 is enriched with data from the Google Search Console and linked to data from Google Ads, in particular to measure the success of our advertising campaigns (so-called conversions).
The following data may be processed by Google Analytics 4: IP address; user ID and device ID; referrer URL (previously visited page); pages viewed (date, time, URL, title, length of stay); downloaded files; clicked links to other websites; achievement of certain goals (conversions); technical information (operating system; browser type, version and language; device type, brand, model and resolution); approximate location (country, region and city, if applicable, based on anonymised IP address).
This tool uses the following cookies:
- “_ga” (400 days) und and “_gid” (24 hours): Identification and differentiation of visitors by a user ID
- „_ga_#“ (400 days): Retention of the information of the current session
- „_gat“ (Session): This cookie is used for Google Analytics to throttle the request rate.
To know more about Google's cookie usage, consult its privacy policy here.
3 Changes to this Cookie Policy
We may update our Cookie Policy from time to time. We, therefore, encourage you to review this Cookie Policy periodically for any changes.
Changes to this Cookie Policy are effective when they are posted on this page.
4 Contact us
If you have any questions about this Cookie Policy, do not hesitate to get in touch with bitvoodoo ag, at Hardturmstrasse 101, 8005 Zürich, Schweiz or through dataprivacy@bitvoodoo.ch.
